The art of self promotion
The art of self promotion is subtle, important and destructive if turned too high. A discussion about balance.
Archive for the ‘Consulting best practices’ Category
I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
How to overcome your fear of being honest and open in your content
Once I overcame a fear of being honest, my content fortunes changed forever
Please. Let’s not start with your “why”
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
How to understand the five most common obstacles to change
The world is moving fast and we have to address the obstacles to change even faster.
The most significant business advice I’ve received
My best business advice came from one of the world’s business luminaries
How to turn content creation into a lead generation strategy
You’re creating content. But do you view it as lead generation strategy?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.