Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
LinkedIn might be the most important social platform for business but if you depend on it to publish your content, you’re making a mistake.
Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!
It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.
A 2009 blog post with marketing predictions about the future turned out to be an interesting little gem.
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Frank Prendergast shares how to use AI to create on-brand illustrations in their content marketing plan.
The content marketing arms race might be your most important strategic consideration. It’s time to revisit Content Shock.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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