NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
2024 was insane and exhilarating. A group of global marketing experts help us understand what we learned about marketing in the era of AI and hyper-connected consumers.
Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.
It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.
If you look at the advertising in the news these days, it might seem like ad creatives have gone off the deep end. But these unhinged brands might be taking the safest path to disruptive marketing.
Free speech isn’t being threatened by “speech.” It’s being threatened by non-human agents amplifying falsehoods to drive business results.
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?
In a field where most people just follow the crowd, making a personal decision to carve a unique path might make all the difference to a marketing strategy.
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