It’s never been more difficult to become the signal against the noise in our digital content world. But there is a way to overcome this new wave of Content Shock You will need to think like an artist.
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
Let’s take a break from the constant AI news feed and consider of our favorite most human marketing stories.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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