How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Archive for the ‘Cumulative Advantage’ Category
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
My COVID experience. An update
My COVID experience changed my life. Here’s what’s happened.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
Tech is opening up new marketing opportunities
The world is changing fast and each new shift creates unparalleled new marketing opportunities.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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