The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Archive for the ‘Cumulative Advantage’ Category
How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
How you can stumble into business success like Trader Joe’s
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
My COVID experience. An update
My COVID experience changed my life. Here’s what’s happened.
Seven daily habits to make you a more consistent content creator
You don’t have to be a genius to be a consistent content creator. Just follow these seven habits.
Tech is opening up new marketing opportunities
The world is changing fast and each new shift creates unparalleled new marketing opportunities.
A fast and innovative method of strategy development
Strategy development used to mean months of research but today it might be being in the moment.
A Case and Playbook for Brand Generosity
Brand generosity isn’t just a marketing fad. It’s a business strategy!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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