A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Archive for the ‘Cumulative Advantage’ Category
Why I hired a sensitivity reader when I wrote my new book
Hiring a sensitivity reader was a great business decision in a world turned upside down.
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Why does marketing exist?
Is marketing about memories and stories or something more?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
The tortuous story of a book cover
It’s not just a book cover. It’s an adventure!
Life at the intersection of wisdom and luck
When success lands at the intersection of wisdom and luck, there is only so much in your control.
What happens when “being great” isn’t enough?
We’re all working as hard as we can. Are we at a point where even being great isn’t enough? What’s next?
Ten inspiring examples of Human-Centered Marketing
We sense that human-centered marketing is the right direction, but how does it show up in the world?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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