Most painful marketing mistakes — Part 4 "No value proposition"
Painful marketing blunder number 4: No unique value proposition. The pain factor on this one is VERY HIGH because you’re probably going to spend a boatload of money before you […]
Archive for the ‘customer acquisition’ Category
Recession Essentials Part 3: Embrace customers
This is part three of a series providing the essential marketing strategies you MUST drive during this economic downturn. Allow me to start with a story. It’s short and you’ll […]
Recession Essentials Part 2: Defend your marketshare
This is part two of a series providing the essential marketing strategies you MUST drive during this economic downturn. Like a hungry wolf circling the weakest lamb, the recession will […]
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