Should you write your blog or engineer it?
I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying and pasting can be profitable. […]
I think I figured out why nearly every social media blogger sounds exactly the same — commonly referred to as the “echo chamber.” I’m learning that copying and pasting can be profitable. […]
The recession has culled the weak from the pack but it’s likely that your competition is still fierce. Is there a way to attract and retain B2B customers without lowering […]
ShipServ provides one of the most well known b2b social media case studies
On a webinar last week, I briefly covered an idea I call the information eco-system (or social footprint) and received a lot of questions about it. This is a critical […]
Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the […]
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]
At long last, I bring to you my valued {grow} folks, a true B2B social media success story that can really be measured by MONEY. I believe this is the […]
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