How do you measure the value of a brand community? Ten ideas.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
On the 10 year anniversary of my most famous blog post, we look at the impact of Content Shock and lessons from one of the most widely shared business blog posts in history.
I love exploring and learning about communities but was shocked when I received death threats in a beloved brand’s Discord Community!
Marketing expert Denis Sison looks forward and projects the five skills every marketer needs in the modern business world
Is messy marketing a new trend? Maybe companies should annoy you to get your attention!
A celebration of 100 years of Disney and the greatest brand in the world. Can any company create Disney marketing magic? Can you?
An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
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