The two key business questions every website must answer
Answering these two key business questions will unleash your strategic direction.
Archive for the ‘Entrepreneurial ideas’ Category
The lifetime advantage of being naive
Planning is great but sometimes it helps even more to be naive.
Is embarrassment your entrepreneurial secret weapon?
Think you’re a lazy screw-up? Do people call you a contrarian? Quash your embarrassment, because this is your entrepreneurial secret weapon
Three essential ideas to increase your odds of success
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
Sometimes we overthink marketing. It doesn’t have to be hard.
It’s easy to overthink marketing with all the overwhelming options out there. Here’s a case study to help you simplify!
A strategy for applying your ideas to shifts in the marketplace
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Why marketers are now in the Era of Unintended Consequences
The pandemic has upended the world. Welcome to the Era of Unintended Consequences.
Why does marketing exist?
Is marketing about memories and stories or something more?
Do you need a director of remote work?
Director of remote work? Here’s why this the hottest job title around. And a rant from Mark!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.