Archive for the ‘futurist’ Category

Protecting Your Content From AI: Not So Fast!

Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.

I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.

The AI Challenge Marketers Aren’t Talking About

Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”

The greatest value of AI might be presence

Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”

The unexpected moment when AI became a friend

AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?

New research points to the emerging “AI Frontier Firm”

Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.

A Human Renaissance in the Age of AI

Yes, AI is here and nipping at the heels of our skillsets and careers. But in this most-human event, the Uprising retreat shows the collective power of people and the new Human Renaissance.

300 Experts agree: AI will change your customers

While we see endless articles about how AI will change our jobs and our businesses, this might be the first exploring how Ai will change our customers. Nobody knows what’s next, but this consensus of 300 experts provides a view that humans will have a dramatically different relationship with technology — and other humans.

Finding Your Edge in a World of Automated Content

Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.