Archive for the ‘futurist’ Category

The end of brands, or the end of common sense?

Despite a number of pundits climbing on to an “end of brands” theme, this article proves why brand marketing is more vital than ever in an Ai-dominant world.

Six marketing megatrends we’re watching right now

Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.

It’s time to discern the role of humans in an AI world

Perhaps the biggest question in business is the changing role of humans in an AI world. Mark Schaefer points to six truths that help predict the human role in our AI marketing future.

The most popular blog posts of 2024

The most popular blog posts of 2024 covered deep issues on the social media landscape, Ai integration, the changing nature of branding, and much more.

A mind-bending demonstration of AI and NotebookLM

NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.

How to Reimagine Universities for the AI Era

Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.

The Parasite Economy: An Upside for Creators

Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.

A spicy marketing lesson from Ed Sheeran

Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.