NotebookLM has captured the imaginations of an overwhelmed tech community. But it’s more than capturing notes and wading through documents. Mark Schaefer asks it to give it an audio review of his new book, with mind-bending results.
Universities play such an important role in our communities — far beyond just education. Yet these institutions are under severe threat from AI and new learning alternatives. A college educator has a bold new plan to reimagine universities.
Ted Gioia sounded the alarm about a parasite economy where creators do the work and media companies make the money. But there is a more positive side to the economics of the digital economy.
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
In 2019, Mark Schaefer predicted a fourth marketing rebellion. Evidence shows it might be here.
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
AI companies desperately need vast new sources of content. Creators have those vast resources but we need a Creator Guild to make it happen.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!
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