Archive for the ‘futurist’ Category

The Marketing Companion Podcast: Beginning of a New Era

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.

Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands

Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?

Strip humanity to its essence and you’ll build a durable business

Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.

Your Customers are Being Rewired. Are You Freaking Ready for This?

Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?

My All-time Best Interviewer Was an AI Bot

I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!

Protecting Your Content From AI: Not So Fast!

Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.

I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.

The AI Challenge Marketers Aren’t Talking About

Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”