Strip humanity to its essence and you’ll build a durable business
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
Archive for the ‘futurist’ Category
Your Customers are Being Rewired. Are You Freaking Ready for This?
Your customers are being rewired. This is not science fiction. This is happening now. And there are massive implications for sales and marketing. How do we respond when AI is the new decision-maker? The new employee? The new love interest?
My All-time Best Interviewer Was an AI Bot
I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!
Protecting Your Content From AI: Not So Fast!
Protecting your content from AI use and misuse is a significant copyright issue, but this perspective from Mark Schaefer suggests benefits for a businesses that allows AI bots to scrape content.
I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
The AI Challenge Marketers Aren’t Talking About
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
The greatest value of AI might be presence
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
The unexpected moment when AI became a friend
AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?
New research points to the emerging “AI Frontier Firm”
Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.
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