by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of […]
By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention […]
By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One topic that never fails to […]
A hand-selected group of the best social media books from 2014.
New security measures on Apple and Google mobile devices protect our data but also protect those trying to hurt us.
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune […]
Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. Think again. by {grow} Contributing Columnist Kerry Gorgone
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
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