Archive for the ‘Legal implications’ Category

The new guide to minimizing legal risks in Social Media Marketing

In a fast-changing world, it’s important to know the legal risks in Social Media Marketing. An essential guide from a lawyer

Whose Likeness is it Anyway? Event Photos and You

by Kerry Gorgone, {grow} Contributing Columnist If a big, splashy event costs $100,000, but nobody photographs it, did it really happen? Organizers routinely hire photographers to capture quality pictures of […]

Brands and Bloggers: Keep Your Sponsored Content Legal

By Kerry Gorgone, {grow} Contributing Columnist Disclosure: it’s not just the name of a bad Demi Moore movie. Marketers, bloggers, brands and other content publishers are legally required to mention […]

But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests

By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One topic that never fails to […]

The best social media books for your holiday reading

A hand-selected group of the best social media books from 2014.

Internet security: Are Apple and Google protecting us or the criminals?

New security measures on Apple and Google mobile devices protect our data but also protect those trying to hurt us.

Should you make the leap into sponsored content?

The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?

Social Media and the Stock Market: A Lesson in Global Manipulation

By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets. The hacker makes a fortune […]

The sneaky method BuzzFeed uses to win the market research game

Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. Think again. by {grow} Contributing Columnist Kerry Gorgone