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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Kerry Gorgone, {grow} Contributing Columnist As an attorney turned educator, I frequently address groups about the legal aspects of social media and marketing. One
A hand-selected group of the best social media books from 2014.
New security measures on Apple and Google mobile devices protect our data but also protect those trying to hurt us.
The advertising money is flowing into sponsored content. Is it time for to take money for sponsored posts?
By Kate Prince, {grow} Community Member A hacker starts an online rumor about a place crash. The “news” goes viral and the airline’s stock plummets.
Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. Think again. by {grow} Contributing Columnist Kerry Gorgone
In this edition of The Marketing Companion, we cover the “right to be forgotten,” LinkedIn Blogging, Buyer Personas and more
Here are some ways to invite a lawsuit if you’re engaging in mobile marketing.
Often “corporate governance” is code for “we don’t want to change”
By Kerry Gorgone, {grow} Contributing Columnist The best blogging makes a statement, but if that statement is negative in nature, the blogger might get sued
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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