Archive for the ‘Legal implications’ Category

Cutting through the hype of Custom GPT

Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.

Who’s responsible for social media addiction? Me and you.

The marketing industry is creating social media addiction. In a way, that’s our job. What happens when we cause harm in the service of our customers?

The Generosity Paradox: Why Corporate Giving Can Be Perilous

Corporate generosity is expected now, but the paradox is, it can do more harm than good. Mark Schaefer and Keith Jennings discuss on The Marketing Companion.

Speed Kills: Why Meme Marketing Rules the Internet

Meme marketing is a mainstream strategy with broad legal, creative, and operational challenges

Protecting Your Content From AI: A Contrarian View

Protecting your content from AI use and misuse is a major copyright issue, but a rational perspective suggests benefits for a businesses that allows AI bots to scrape content.

When do you and ChatGPT cross the Milli Vanilli Line?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

How to Design an AI Marketing Strategy

An AI marketing strategy is probably in the cards for most businesses. But where do you start? Mark Schaefer provides helpful tips for large and small businesses.

What the “Whole Self” Movement Means to Marketers

The “whole self” movement is creating a lot of conversation and consternation in the workplace. Mark Schaefer and Keith Jennings examine this trend and explain how this is important to marketers.