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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat
My son is a professional musician and has wanted to be a performer since he was a little boy. Once I determined that this was
Here’s my vote for the most clueless group of marketers in the world: real estate agents.I’ve had the misfortune of buying and selling a number
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not
This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four
The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly.
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your
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