Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
Human empathy might be the most important “soft skill” in the marketing profession, but what happens to our careers when AI bots do it better?
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.
The key to marketing insights come from consumer communities yet many companies are confused about how to proceed. Mark Schaefer provides some guidance based on his brand conversations.
Jaguar is the marketing world’s target of ridicule but this post explains why the innovative automotive company is on the right path. In fact, it is on the only and inevitable path.
Mara Singer shares new research showing that without authenticity, you cannot connect with any generation.
It’s time to update the timeless marketing strategy for the modern world. SEO? Personas? Maybe not.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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