Archive for the ‘Personal’ Category

Case study: IKEA launches social offer to drive sales

Offering customer “win-wins” is an important aspect of social media promotions, as this case study illustrates.

The Joy of Life

To be human is to suffer but our ability to find oy through our hardship defines us. How are you coping?

210 Seconds of Fame. What happened and what’s next?

I unexpectedly ended up on the CBS Morning News. Here’s how it happened — and how I survived 210 seconds of fame

Dispatch from SXSW

I thought I would pass along a few impressions from Day One of SXSW. This is the epic meeting of all things digital, and all things that WANT to be […]

How blogging changed a life

Here is a take on social media you may have never seen before — the capacity of blogging to transform a life.

OK. 30,000 followers. Now what?

Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?” That’s kind of […]