A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Archive for the ‘Power and influence on the web’ Category
How big is the creator economy? Three times larger than we thought!
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
When do you and ChatGPT cross the Milli Vanilli Line?
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
Seven small observations on marketing right now
Observations on marketing ranging from GenZ to Trevor Noah!
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
7 Reasons why this is the most challenging time to be in marketing
Speed, culture, and measurement are some of the reasons this is the most challenging time to be in marketing.
Marketing consultant? Here are the juicy insider tips!
Mark and Amanda Russell explain the secrets of being a successful marketing consultant!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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