Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
We’re all striving to be real, human, and authentic in our marketing. But will it matter? Not always. A discussion about radio and pizza made me question the economic value of human authenticity.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
The next level of AI will be integrated into every aspect of our lives. AI Agents will work for us, plan for us, and “plug in” to our world. This prompts serious ethical questions when the bot knows more about us than we know about ourselves.
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
A surprising debate over the relative value of the personal brand versus corporate brand
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
New research shows the creator economy is 250% bigger than we thought, and a robust source of income for nearly 30 million Americans.
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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