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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Sidneyeve Matrix, Contributing {grow} Columnist We know that people prefer to connect with other people, not brands. Not too long ago, Mark wrote about
Does the number of Twitter followers matter? What happens when you reach 20,000?
Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being
Here is the most colorful social media success story you’ll ever read! The story starts with paint. Colorful … get it? I crack myself up.
“How do I create the perfect blog post?” That question by a young student stopped me in my tracks. After all, is there such a
Social scoring is a new trend to identify social media influencers. Could it catch on with brands?
It seems that Mitch Joel and I are becoming the Social Media Odd Couple. I like Mitch. He’s smart. It’s just that I think he
I have this new habit. When I’m alone on a long car trip I will put out a tweet asking people to call me and
One possible answer:Â Â The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). Â I mean using social
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