Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
This is an examination of the biggest mistake content creators make today. It’s an improbable problem that is probably looking you right in the face every day.
A startup resort in rural Alabama struggled until a determined marketer turned it into an influence marketing case study.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Can we still use social listening platforms to reach increasingly disconnected customers? Mark Schaefer and Sara Wilson discuss the challenges with current methods on The Marketing Companion podcast.
On the fifteenth anniversary of his blog, Mark Schaefer describes five reasons that “blogging changed my life.” It may have even saved his life.
OpenAI Founder Sam Altman made a cataclysmic prediction about the future of marketing. Author Mark Schaefer claims that AI does not mean the doom of marketing.
CapCut is on the move and could be the next big social media app
More content choices have left Gen Z isolated and fractured. They long for shared experiences like their parents.
A surprising debate over the relative value of the personal brand versus corporate brand
Outdated copyright laws threaten the future of creators and creativity. Innovation is iterative and we need to celebrate that.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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