Archive for the ‘social media’ Category

Developing a social media strategy when the rules aren’t clear

M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social […]

Essential B2B social media start-up strategies

This part 2 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Click here for Part 1: Twitter for business: Four breakthrough insights Ben, your company […]

It’s time for digital de-tox

Smoky Mountains National Park — The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. To get released from the […]

Social media exhaustion

I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what […]

Lessons from a marketing strategy gone wrong (mine!)

The theme for the blog this week is “strategy” and the first thing I needed to do is turn the microscope on myself. It’s ugly. I have not been following […]

A great example of B2B social media marketing

Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]

How do you handle a crowd of followers?

My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter […]

Why B2B’s MUST adopt social media strategies

With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role […]

The writing’s on the wall: An interview with Sharpie’s Twitter Queen

When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]