Has the pressure of success made me less creative?
I’ve known Carla Johnson for many years and admire her book on creativity. I was lucky enough to have her sub-in as a co-host of The Marketing Companion to talk […]
Archive for the ‘The Marketing Companion’ Category
Six practical tips to stay ahead of the marketing learning curve
In this AI-driven world, the pace of change migfht be more profound than the change itself. In this discussion, Mark Schaefer and Jay Acunzo reveal their ideas on how to keep ahead of the marketing learning curve.
Exploring the personal branding pivot
Many people have been working on their brands for many years. And for many, it’s time for a change. Mark Schaefer and Amanda Russell explore the personal branding pivot.
Goodbye Google? Dissecting the role of AI and SEO
New research shows that 27% of adults are using AI platforms for traditional search functions. I am getting about a dozen direct inquiries on my site from ChatGPT, and I’ve […]
How AI is creating a pandemic of dull (and what to do about it!)
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
How frequent AI usage is leading to cognitive decline
Early research shows reliance on AI can lead to cognitive decline. Is this the future of humanity or returning us to humanity?
How to infuse humanity into an AI World
Mark Schaefer and Dana Malstaff discuss non-obvious ways to infuse humanity into our work with AI, communities, and content.
Six marketing megatrends we’re watching right now
Mark Schaefer and Mathew Sweezey challenge each other to call-out the most interesting marketing megatrends of the new year.
You don’t need to have the right answers if you have the right questions.
Mark Schaefer describes why an effective leader today needs the right questions more than the right answers
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