The art of starting and stopping content projects
When it comes to content projects, should you be a model of consistency or change with the times? How do you when to start or stop your projects?
Archive for the ‘The Marketing Companion’ Category
Marketing a radical new idea that could change sports
How do you market a radical new idea that could disrupt the global sports industry? A new Marketing Companion podcast episode dissects this riveting problem.
Why is there a backlash against purpose-driven marketing?
An enigma: Purpose-driven marketing is essential to gain customer loyalty but it’s under attack because consumers don’t believe companies any more.
How does a business start using AI without being overwhelmed?
We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI […]
Why CapCut might be the Gen Alpha social media app
CapCut is on the move and could be the next big social media app
A New Look at Loyalty
Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.
My most embarrassing business mistakes revealed
Have you ever had to send an apology by personal courier? Mark Schaefer and Jay Acunzo reveal their most embarrassing business mistakes!
How Shein and Temu threw a bomb at eCommerce conventions
Shein and Temu seem to be breaking every eCommerce convention. Are these the new rules of marketing?
From Paycheck to Purpose: Why I Stopped Growing My Business
I stopped growing my business. I’m leaving money on the table. And it’s all part of a plan that started 25 years ago.
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