How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Archive for the ‘Web3’ Category
Big Marketing Ideas for 2023 and Beyond
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
The rise and fall of my Web3 creator token. A drama in four acts
Launching a Web3 creator token was perilous, stressful, and educational.
Three significant NFT case studies for marketing
Three NFT case studies provide an interesting view of the potential applications for marketing.
Why Gen Z is hiding out in digital campfires
Digital campfires are a challenge for marketers as Gen Z hides from our view.
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
The business case for personal branding in one photograph
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
The Transformation is Happening: Consumers as Brand Creator
Learn how Web3 is changing consumers from buyers into a brand creator and co-owner.
The Marketing Companion Podcast
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