Gen Z punches above its weight in its influence on culture, media, and fashion. Their expectations are high, and we better pay attention. Here are 12 ways brands are finding success with this demographic.
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Mark Schaefer and Mathew Sweezey explore the biggest marketing ideas in 2022 and what’s coming up in the new year.
Launching a Web3 creator token was perilous, stressful, and educational.
Three NFT case studies provide an interesting view of the potential applications for marketing.
Digital campfires are a challenge for marketers as Gen Z hides from our view.
Will Web3 build a creator economy or crush it? The answer is yes.
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
The business case for personal branding comes into chilling view as AI takes over content creation jobs.
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