The surprising impact of word of mouth marketing in a digital age
Word of mouth marketing can be enigmatic but critically important in the digital age
Archive for the ‘Word of mouth marketing’ Category
This is the Most Amazing Marketing Book. And I can prove it.
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
Diving into the bizarre and secret world of luxury brand marketing
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
Does social media marketing still matter? Not like you think.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Marketing best practices for nonprofits
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Why social sharing is the world’s most awesome content marketing metric
Social Sharing is the killer metric for content marketing efforts.
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
Why asking for help could be your next great marketing strategy
Asking for help seems like a foreign idea for a brand but there is power in involving customers in the journey.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.