Archive for the ‘Word of mouth marketing’ Category

Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.

The most human commercial ever? Lessons for the new marketing era.

It’s not an influencer scam. It’s popularity, and it matters.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

The most powerful branding strategy might be found in your own experiences and stories.

Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Companion Podcast

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