Archive for the ‘Word of mouth marketing’ Category

It’s not an influencer scam. It’s popularity, and it matters.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.

The most powerful branding strategy might be found in your own experiences and stories.

Broken processes can stunt your company’s growth, but focusing your energy on one key asset can lead to a growing business.

To compete in a world where the customer is the marketer, focus on being the most human company in your niche. This case study shows you how.

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

We are entering the post-advertising, post-loyalty era and this one marketing mega-trend will lead us into the future.

The Marketing Companion Podcast

Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.

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