A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
Word of mouth marketing can be enigmatic but critically important in the digital age
When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!
The mind-bending world of luxury brand marketing is exposed and dissected in this fascinating conversation between Mark Schaefer and Amanda Russell.
Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
Social Sharing is the killer metric for content marketing efforts.
Are you different from your competitors? You have two options, and maybe only one.
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