Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
The human moat — a point of leverage and differentiation — seems to have vanished in the AI Era, but there is still a place for accountability and courage.
There are a lot of marketing ideas sitting right in front of you. This post is a reflection on the ideas I’ve repeated often, and yet I think most people haven’t heard me yet.
Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
Sure, AI is everywhere. But the biggest marketing challenges might have nothing to do with the bots!
Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.
Is it a personal brand on TikTok, or is it something else? A few short observations from Mark Schaefer.
Comparing the effectiveness versus advertising is not even close. A crop of new influencers are building trust for brands.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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