Where do you want to go next in your life?

Do you want to be positioned to get a better job, acquire more customers, or attract more donations for your charity?

Do you want to be regarded as an authority in a way that could lead to a book project or speaking career?

This is your path.

Today, the influence that provides an edge in our world is determined by how well you’re known. Being known is not the same as being famous. It’s not about having millions of fans and red carpet appearances. Becoming known is about approaching your digital life with an intent that establishes the authority, reputation, and audience to achieve your goals.

Known is the first book of its kind to teach you, step by step, how the most successful people focus their efforts, create a plan, and activate their personal brand in a measurable way.

This extraordinary book includes:

  • The four-step path defined by research of well-known professionals in many fields including construction, education, marketing, real estate, banking, fashion, and many others
  • An explanation on why a “passion” or even expertise aren’t the most important factors in becoming known
  • A practical step-by-step guide, including exercises, to help people become known
  • An accompanying workbook with bonus material and exercises
  • A plan to actually measure the progress of your personal brand journey
  • A down-to-earth approach that accounts for the time needed to accomplish the goal to be known
  • More than 50 inspirational case studies showing how people overcame enormous obstacles to become known.

Business Analyst Rebecca Wilson explains the profound value of becoming known with the help of Mark Schaefer’s book.



The ultimate personal branding masterclass.
Andrew Grill, Global Managing Partner, IBM

Mark Schaefer delivers genuinely great content in a way that is easy to read, understand, and apply.
Matt Hannaford, President, LifeFlip Media

A must-read for any business professional.
Robert Kovach, Director of Leadership, Cisco

An exceptional masterpiece in branding, marketing, and life.
Danielle Rogers, Marketing Manager

If you read one book on how to become recognized in your professional life, then make it be KNOWN.
Jonathan Mills Patrick, President SouthFound Media

I cannot imagine who would not benefit from KNOWN.
Brian Allain, Director of The Frederick Buechner Center, New York

This is book is like your own personal guide to success on the web!
Jayme Soulati, President Soulati Media

A much more realistic, inspirational, and encouraging approach to personal branding than what is presented in other business and self-help books.
Denny McCorkle, Professor – University of Northern Colorado

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