Emphasis on celebrity over authority is blowing up influencer strategy
Influencer strategy must be re-imagined as young people emphasize celebrity over authority.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
Changing your narrative, building personal momentum
Is your life story limiting your potential? Changing your narrative can change your momentum.
Dissecting 10 mind-blowing Gen Z trends
Gen Z trends are shaping commerce and culture. Here are 10 to consider.
This is the guiding question for your service business or personal brand
The essential guiding question for your brand: Are you an expert, guide, or agent?
Why I take Instagram seriously, and you should, too.
Instagram isn’t fluff. It’s you … or should be!
The iceberg chart of content creation
Content creation success requires a long-term mindset.
How to set up your job seeker website
A job seeker website has long been a must for developers–now savvy marketers also need one. Here’s what to put on your personal splash page.
Holding out for normal is probably not a good idea
I can’t hold out for normal any more. It’s time for transformation.
What makes you a digital influencer?
Becoming a digital influencer doesn’t depend on how you look or even the followers you have. The secret lies in transmission.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.