I was saved by my personal brand
The pandemic hit. My business tanked. But work on my personal brand paid off in the crisis.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
The relationship between trust, thought leadership and real employees
Does thought leadership come from a brand, a person, or a little of both?
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
My number one idea for unleashing personal productivity
Personal productivity has to be a focus if you’re an entrepreneur or small business. As Mark Schaefer explains, it takes focus on one idea.
Marketing lessons from four of the world’s savviest pop stars
Doja Cat, Lady Gaga and other pop stars show us how to stand out in a crowded marketing world.
What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
Five surprising ideas about building your personal brand in a time of crisis
Now is the best time for building your personal brand. Here are some unexpected insights.
7 Non-obvious coronavirus implications for marketing
Coronavirus implications for marketing are straight-forward, but there are some non-obvious things to think about.
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
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