Bonus KNOWN content

Bonus KNOWN content

Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.

Four options to transcend the social media clutter. Pick one and do the work.

Fake influencers might be getting all the attention but there are four legitimate ways to cut through the social media clutter and earn an audience.

What’s the difference between influencer marketing and word of mouth marketing?

The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.

Does business professionalism still matter?

A Marketing Companion episode explores the shifting nature of professionalism in the workplace as well as developments from Facebook, Amazon, and Walmart.

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Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Influencer marketing for small businesses and startups

Influencer marketing for small businesses might seem unattainable but these case studies show that it can be an effective strategy.

Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address

Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs

Timeless marketing lessons from KISS, Paula Abdul, and a hologram machine

Marketing lessons from KISS, a brush with Paula Abdul, and an unfortunate incident with holograms are just part of the fun on The Marketing Companion.

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Am I your friend or your brand?

I had a chance to support a friend but chose to be true to myself and my audience. Am I a friend or am I a brand? What would you choose?

If you’re not the alpha dog, SEO may be holding you back

Competing for SEO dominance may be like junkyard dogs fighting over the same bone. Maybe there is another way to maneuver if you’re not the alpha dog.