An alternate view: The real influencer scam
It’s not an influencer scam. It’s popularity, and it matters.
Bonus KNOWN content
Continue the inspirational journey of KNOWN with new case studies, ideas, and tips from author Mark W. Schaefer.
The one (and only) key factor in monetizing a personal brand
Monetizing a personal brand is one of the most misunderstood strategies on the social web. This article brings truth and clarity to the subject.
How to be business cool while networking at a social event
Networking at a social event may seem daunting but here are some tips to help you stay cool.
All the cool kids are on TikTok. Here’s a plan for you and your business!
TikTok is on a roll but is it right for you and your business? This post presents an analysis with five solid business considerations.
If marketing is essential, why are marketing jobs going away?
Why are marketing jobs going away and marketers in a desperate fight for survival. If marketing is so important, why is the function being displaced?
Are you a human being or a grape lollipop?
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
The remarkable challenge of owning your power
I have a problem owning my power. But then I took a lesson from Laura McKowen.
3 Ideas to realign your attitude and make freelancing work
Freelancing is a popular way to work today but it takes some realignment of lifestyle and attitude to make it work.
Is writing a book a marketing tactic or a long-term strategy?
Writing a book can help boost your career and personal brand. Is it right for you?
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.