The signature story: Your critical marketing asset
Your signature story can propel your brand, sales and speaking career. How do you create one for yourself?
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
A spicy marketing lesson from Ed Sheeran
Big brands seem to be missing out on one of the hottest influencer marketing trends. They could do very well by taking this marketing lesson from Ed Sheeran.
Exploring the overlooked world of social objects
Have you considered how social objects can help or hurt your marketing? Like most professionals, you might be unfamiliar with the term. Check out this exploration of an overlooked marketing idea.
Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?
AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?
State of the Nation: Brand Communities
Brand communities are a hot trend right now and seem to be everywhere. Mark Schaefer and Sara Wilson consider the state of the nation and what’s happening in politics, Gen Z, startups and more.
The pursuit of personal peace
Mark Schaefer and Mathew Sweezey have been on journey to find personal peace. In this podcast episode, they compare notes and explore their own paths to contentment.
How curiosity fuels your marketing
Curiosity might be the most important soft skill in marketing. It fuels innovation, creativity, and insight. But can you get better at this? Is this is a skill you can nurture? Mark Schaefer and Jay Acunzo discuss on The Marketing Companion.
Beyond Imposter Syndrome
Imposter syndrome seems to be ubiquitous. But what do you do with it? Mark Schaefer and Amanda Russell approach it from different angles.
What business are you in … Really?
“What business are you in” is one of the most important questions to consider in a marketing strategy. It’s not as simple as it seems!
The Marketing Companion Podcast
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