The AI Kids: New Skills They Need Most
Every so often, a topic comes along that strikes at the heart of our work, our families, and our future. In a recent episode of The Marketing Companion, I sat […]
Welcome to the world’s most entertaining marketing podcast.
With a spicy blend of good fun and powerful insight, The Marketing Companion has been the world’s most entertaining business podcast for more nearly a decade!
Mark Schaefer is a globally-recognized marketing author, futurist, college educator, consultant, and keynote speaker. Every other week, Mark brings one of his “marketing companions” alongside him to do a deep dive into the trends of today that forge the marketing innovations of tomorrow.
The Marketing Companion –among the top 1 percent of all podcasts on iTunes — is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.” Find a topic in the guide below or push one of the subscribe buttons to get episodes delivered free to your email account every other week.
Wide Range of AI Signals Will Determine Purchasing Recommendations
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.
Attention Economy 2.0 and the Impact on Marketing
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
Building a simple AI assistant can transform your business now
Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.
The AI Challenge Marketers Aren’t Talking About
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
When to compromise with content
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
The curse of authenticity
It seems that every marketing leader pontificates about being real and human but there is also a curse of authenticity. Is it realistic to expect a person or a brand to be authentic in this hyper-sensitive world?
New research points to the emerging “AI Frontier Firm”
Microsoft predicts that a new type of enterprise is emerging, enabled by AI. On this episode of The Marketing Companion podcast, Mark Schaefer and Andy Crestodina discuss the frontier firm.
How to be an AI Forward company
In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.
The Marketing Companion Podcast
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