How industries are being disrupted through stories
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?
We are seeing the end of control show up in branding efforts everywhere. Here are three examples where customers are the marketers.
Values-based marketing is one of the hottest topics around but it’s not for everybody and you should not be taking a brand political stand without due diligence.
Values based marketing isn’t for everyone, but the business case is strong for this strategy, especially if you have first-mover advantage.
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