The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Adapting To The NEW Consumer With Better Analytics
Do your current metrics do the job, or are new analytics needed to help connect the dots between all customer touch points and cater to the NEW consumer?
Marketing is the second-biggest user of Big Data (and other amazing facts)
A new research report provides illuminating ideas about where all this Big Data is coming from and how it is being used.