Building a simple AI assistant can transform your business now
Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity.
I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
The greatest value of AI might be presence
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
The unexpected moment when AI became a friend
AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?
Finding Your Edge in a World of Automated Content
Automated content isn’t a threat. It’s an opportunity. Great marketing isn’t about conformity, it’s about non-conformity. When everyone is boring, this is your chance to lead in a bold new way.
When intelligence becomes worthless, marketing artists will survive
Where can humanity transcend AI intelligence? Art will survive, suggesting that careers in the future might mean we become marketing artists interpreting the human experience.
From Work to What? Surviving the AI Utopia Narrative
Some futurists project we’re entering an age of AI Utopia where humans no longer work and can pursue their dreams. But a big question remains. What exactly will we do with all this free time?
How AI is creating a pandemic of dull (and what to do about it!)
Endless, repetitive AI content is creating a pandemic of dull. Our only hope is the genuine hope and emotional meaning that comes from the human spirit.
How frequent AI usage is leading to cognitive decline
Early research shows reliance on AI can lead to cognitive decline. Is this the future of humanity or returning us to humanity?
Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam
A round-up post with short observations on personalized marketing, virtual reality, and companies run by AI.