This Chatbot re-humanized the conversation
Guest post by Linda Rolf There’s never been a website chatbot I’ve been willing to waste my time on. You know those perky non-humans that are here to answer all your questions — except the ones that you need answered. So when Mark Schaefer introduced his MarkBot creation, my first reaction was a hard pass. […]
Rage Farms: The Hidden Industry Weaponizing Outrage Against Brands
Coordinated, anonymous attacks can come for any company or individual these days. What is behind the Rage Farms that attacked Cracker Barrel and other brands? Who is doing it, and why?
Why every business is selling diapers now. AI versus SEO
Google is still the search gorilla but the use of AI is surging. This suggests a new day for marketing. What can we learn by comparing the strategies — SEO versus AI?
The Era of AI Solopreneurship Starts Now
AI Solopreneurship is rising as more people discover how they can overcome capital and resource constraints by using AI creatively. Expert Ethan Pierse shows us how it’s done.
Now you can access my marketing consulting mind for free
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
OpenAI Instant Checkout: Conversations just became eCommerce
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.
Deep Thinking in the Age of Instant Answers: Navigating the Great AI Disruption
A special edition of The Marketing Companion reveals ideas from the new book “How AI Changes Your Customers” and features a free audio chapter from the book! AI provides instant answers that are disrupting the fabric of marketing.
Attention to Intention: How AI is Rewriting the Rules of Marketing and Sales
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
Wide Range of AI Signals Will Determine Purchasing Recommendations
Millions of people are turning to AI to help them make purchasing decisions. AI is becoming the customer we need to reach and to do that, we will turn to AI Signals.
My All-time Best Interviewer Was an AI Bot
I asked my AI bot to look at everything about me on the web and give me interview questions I’ve never seen before. The results were astounding and inspiring!