Why achieving marketing accountability is harder than it seems
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
It Doesn’t Matter What Your Competition is Doing
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.
Creating Points of Differentiation in Marketing
Every entrepreneur is told that when they think about starting a company, they need to find a strong USP, or unique points of differentiation. Here’s how to do it.
The Future of the Stories Format
Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Why Instagram organic reach is about to fall into the Facebook trap
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Amazon Advertising and the Implications for Digital Marketing
Amazon reported a 130% increase in revenue from their advertising business and that didn’t go unnoticed. Here’s what Amazon advertising means for marketers.
IGTV, the future of vertical video, and why this is a challenge to television
The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?
The Second Biggest Lie on the Internet
It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.