How to turn blog readers into brand advocates
Those people reading your blog … they love you right? Now let’s take it to the next level and unleash that passion on the world!
My five biggest blogging mistakes
A few success lessons from a blogger who had to learn the hard way!
Do you want a blog community or do you just want nicey-nicey?
When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. There was an almost total lack of any meaningful debate or community. Sure, everyone SAID they wanted community … that was the big buzz word …  but that is NOT what was […]
Please. Stop making your company blog suck.
Mark Schaefer on Blogging Let’s face it. Company blogs suck. They just do, at least most of the time. But they don’t have to and I’m on a mission to bring the world my message of blog anti-suckology. I’ve been giving a lot of presentations lately and this has been one of my most popular! I […]
Should we have multiple company bloggers?
It takes a lot of work to have a company blog and your approach is not a decision to be taken lightly. Your blogging strategy will have a powerful impact on the direction of your entire social media effort. Some of the best blogs in the world have evolved to support a number of corporate strategies. And that’s where you […]
Oops! I made this Social Media mistake. How about you?
By Stanford Smith, Contributing {grow} Columnist Many passionate and hardworking social business operatives are making a business-killing mistake. Proud of their impressive Twitter followings, Facebook crowds and Klout scores they are lulled into a false sense of security. The rude awakening often comes when they try promoting their product to their audience. Suddenly, their enthusiastic […]
How to grow your blog like a Fortune 500 company
By Srivinas Rao, Contributing {grow} Columnist If there’s one exercise that continually causes my blog to grow, it’s conducting a quarterly review. If you want your blog to turn into a business you have to treat it accordingly. Fortune 500 Companies do quarterly reports, so why not model some of their best practices? Why You Should […]
My blog is my gun.
Alvin Tatum describes why his blog is his gun.
You’ve picked the wrong goal for your blog
Nearly every day I receive some variation of this question — “How do I drive more traffic to my blog?” I would go as far to say that there seems to be an obsession with traffic among bloggers. In my opinion, this is the wrong question to ask if your goal is to build and sustain a successful personal blog. […]
Turn the beat around. Let’s blog upside down
By Mark Schaefer I’m asked to review a ton of blogs. Some of them are pretty sorry.  But with just a few little tweaks, they could be really great. Here are the three biggest beginner blogging mistakes I see every day … 1) Blogging upside down When most people tell a story, it’s linear. There […]