Is this the end of the social media purists?
I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard.  One of the social media purists has finally discovered the bright, clear light of capitalism. And it couldn’t have happened to a nicer guy — Jason Falls. Jason is one […]
How to be a friendly ghost (blogger, that is)
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work in Bugs Bunny soon. Love that wabbit. My recent post on ghost blogging (Can you out-source authenticity? ) generated a “spirited” discussion. Is it possible to be a friendly ghost? […]
A formula for social media business success
Starbucks. Â Dell. Â Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was acknowledged as a Twitter marketing authority in the same breath as Chris Brogan and Jeremiah Owyang, two national marketing luminaries. If you are a regular […]
Successful business blogging in just one step
This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One, and blogs for his company site, Beyond. John posed this question to me today: “If you had to give me the top 5 […]