branding Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

Modern Branding: What’s In A Name?

Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

3 Examples that Prove the Power of Brand Storytelling

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address

Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs

Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention

Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.

Three words that guide all marketing strategy today

In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.

The Brand Stand: Should your company put social issues ahead of profit?

The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?

How to protect your products in a world of unceasing internet knock-offs

We may spend our entire lives building a brand only to see it ruined by internet knock-offs and cyber thieves? What is a company to do in that situation?