How every customer creates their own brand reality
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
There is an invisible scaffold holding a personalized brand reality in place. How do we break through?
“What is the difference between marketing versus branding?” a young person asked. Here is an answer.
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
A brand used to be what we told you. Today, it is what consumers tell each other.
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Marketing is rarely linear or clear. So pay attention to these lessons in marketing from one of the best in the business, Avtar Ram Singh.
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
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