Is the idea of “brand” constant or evolving?
A brand used to be what we told you. Today, it is what consumers tell each other.
Posts Tagged ‘branding’
Three Marketing Slogans I’d Change For The Better
“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.
Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Lessons in Marketing from Someone You’ve Never Heard of
Marketing is rarely linear or clear. So pay attention to these lessons in marketing from one of the best in the business, Avtar Ram Singh.
Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Modern Branding: What’s In A Name?
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
Find the Branding Hook that Others Sing Back to You
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.