Posts Tagged ‘branding’

How every customer creates their own brand reality

There is an invisible scaffold holding a personalized brand reality in place. How do we break through?

What’s the difference between marketing versus branding?

“What is the difference between marketing versus branding?” a young person asked. Here is an answer.

Six unusual marketing megatrends that will impact your business

It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.

Is the idea of “brand” constant or evolving?

A brand used to be what we told you. Today, it is what consumers tell each other.

Three Marketing Slogans I’d Change For The Better

“Enjoy Better.” Really? These marketing slogans need an overhaul, according to Brooke Sellas.

Your price determines your brand

Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.

Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus

This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.

Modern Branding: What’s In A Name?

Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.