Your price determines your brand
Pay attention to the classic “Four Ps” of marketing and don’t overlook the fact that your price defines your brand.
Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus
This small market baseball team was a perennial failure until Jesse Cole turned the Savannah Bananas into a marketing rebellion of his own.
Modern Branding: What’s In A Name?
Modern branding is shaping up to be much more difficult than marketers expected. A brand’s name is no longer just a name, it much, much more.
Why you can’t believe social media sentiment analysis (“It’s crap”)
There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.
3 Examples that Prove the Power of Brand Storytelling
Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.
Find the Branding Hook that Others Sing Back to You
John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”
Confusion to Clarity: 3 Questions Every Personal Brand Needs to Address
Denise Schmeichler shares her journey from personal brand confusion to clarity after a coaching session about her personal brand needs
Tell Don’t Sell: Use Storytelling to Keep Your Audience’s Attention
Brands need to tell stories that capture their audience’s imagination. Smart marketers know that storytelling works best, but it has to be captivating.
Three words that guide all content marketing strategy today
In a world of ever-growing complexity, focusing on these three words may provide effective direction to any marketing strategy.
The Brand Stand: Should your company put social issues ahead of profit?
The business news has been dominated about companies pivoting to take s stand on social issues, and even political issues. Is it time for you to take a brand stand?