Are you becoming an obsolete marketing professional?
Author Mark Schaefer had a scary moment and then asked his friends how they stay relevant. Are we becoming obsolete?
Marketing: New architects of the customer experience?
Does the customer journey even exist any more? A new book says “yes” and that marketers need to be the architects of the customer experience
Brian Solis goes bold with the “Future of Business”
In this video interview Brian Solis describes his vision, his creative process, and provides a hint of what to expect next from his prodigious output.
Five Hidden Secrets of Social Media Failure
2011 will be a year when many marketing professionals hit the social media re-set button. After climbing aboard the “engagement train” for fear of being left behind, many marketers will come up empty when they try to explain what they actually achieved for the money. The honeymoon is over. Show me the money. This theme […]