The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
Read more
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
Read more
Knowing the rules of personal branding can help you focus the priorities for on long-term success.
Read more
Answering these two key business questions will unleash your strategic direction.
Read more
Think you’re a lazy screw-up? Do people call you a contrarian? Quash your embarrassment, because this is your entrepreneurial secret weapon
Read more
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
Read more
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
Read more
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Read more
Business strategist Mark Schaefer offers a completely free pandemic business strategy playbook.
Read more