business strategy Archives | Schaefer Marketing Solutions: We Help Businesses {grow}

A new day for online marketing: Beginning your own rebellion

Sally Miller shares how Mark Schaefer’s book “Marketing Rebellion” inspired her to a new approach in her online marketing.

Take Your Spammy Seven-Figure Business Plan And Shove It

Your spammy seven-figure business plan, and all of the social media videos, posts, LinkedIn requests, and cold emails DO NOT WORK. Please stop.

The Four Strategic Hurdles Facing the Modern Brand

Gregory Pouy shares with us four strategic hurdles brands face in this age of consumer-driven business.

Find the Branding Hook that Others Sing Back to You

John Espirian shares his experience finding his branding hook after a conversation with Mark, which led to being included in the book “KNOWN.”

Three lessons all new businesses can learn from the Google+ failure

Another Google failure could have been avoided. Google+ was killed from the company’s arrogance and lack of a meaningful marketing strategy.

Starting a new business still takes smarts

Starting a new business can benefit from luck and unforeseen synergy, but it also takes some planning, and being smart enough to know what you don’t know.

10 Non-obvious advantages of social listening every business should discover

Magdalena Urbaniak of Brand24 shares 10 advantages of social listening and how businesses can take utilize it to further their brand or business.

Participation Marketing: Connecting Internal and External Audiences

Michael Brito shares ways businesses can employ participation marketing within their company or organization, connecting their audiences to one another.