The advantage of having a job cannot be underestimated as preparation for an entrepreneurial career. Going to college will give you the skills to start a career. But working in a corporate environment can provide the experience and resources to start a business.
Trader Joe’s is a shopping cult. But the strategy behind this success will shock you!
Knowing the rules of personal branding can help you focus the priorities for on long-term success.
Answering these two key business questions will unleash your strategic direction.
Think you’re a lazy screw-up? Do people call you a contrarian? Quash your embarrassment, because this is your entrepreneurial secret weapon
Starting something new is risky but the odds of success can be improved by looking at strategy in a new light.
Here’s an example of how a shift in consumer tastes opens up a new seam of business strategy.
First Principles thinking means considering what is possible over what’s familiar. Is your marketing ready fof this?
Business strategist Mark Schaefer offers a completely free pandemic business strategy playbook.
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