The most powerful advice I ever received for my business, and my blog
The most powerful advice I ever received came down to one important sentence from a remarkable teacher.
Social media and the end of empathy
Business success is built on empathy. Are we losing this ability?
Get out your dancing shoes, it’s time to blog
Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally something you would put on a resume. Let me explain. I often wonder, “Who really has the time to read all these blogs?” Don’t you […]
This is the future of social media
Mark Schaefer makes 12 predictions about the future of social media
Is this the end of the social media purists?
I have never used this community to comment on another person’s blog but today I’m just so happy, so enthralled, so downright giddy that I could kiss my keyboard.  One of the social media purists has finally discovered the bright, clear light of capitalism. And it couldn’t have happened to a nicer guy — Jason Falls. Jason is one […]
Building meaningful business connections through social media
This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going to dive into each element to build a strategy for YOUR social media success! Today we start with CONNECTIONS. Think of the social media landscape […]
Your social media ROI shock treatment
Today, let’s do a very simple calculation to determine how much cash your social media strategy should be generating to justify its existence. I think this might just blow your mind. I’ll have to make some broad assumptions because every company is different, but you can insert your own numbers and do the math for […]
Twitter for business: Four breakthrough insights
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. Ben is a true online marketing pioneer. Prior to his current position, Ben led the eBay B2B trading […]
Your website is NOT a strategy
Your website is not a business strategy!
Let social media pre-populate your business relationships
This is a picture of me building business relationships in Italy during World Cup. Well sort of. Let me relate three quick stories that took place in the last 24 hours: Yesterday morning, I went to a networking meeting and recognized somebody from his Twitter picture — a fellow I had followed for several months. […]