The glorious potential of “what if”
“What if” used to be the most read phrase in the creative process but that is changing, thanks to tech breakthroughs.
“What if” used to be the most read phrase in the creative process but that is changing, thanks to tech breakthroughs.
Most people over-think content marketing or dive in without thinking at all. It doesn’t have to be that hard. Here is a view of content marketing simplified.
The bots are coming. In some cases, the bots are here. It’s time to examine and think through AI for storytellers
This business owner was ready to give up but a new human-centered marketing approach resulted in a dramatic business turnaround.
A business announcement reminds us that content has become a commodity and content shock is the strategy.
Over the last couple of months, something interesting has been happening to the social newsfeed. The world is seeing a shift that marketers need to note.
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
The idea that marketing must become more human seems trite at this point. But 2019 will be the most human year because the customers are demanding it.
Content promotion is essential in a crowded and competitive marketplace but you’ll be wasting your budget unless you check this box first.
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