Research points to the “Attention Equation” behind measurable content success
While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.
Posts Tagged ‘content marketing best practices’
Dissecting Apple’s disruptive marketing case study
A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.
Why Gated Content Kills Your Marketing Success
Gated content is a popular way to create leads for a marketing strategy. This post describes why this popular tactic is working against you.
How to battle boring … even without a budget
I’m working on a new book and studying inspiring examples of creative excellence. This topic is timely because we certainly have an epidemic of dullness in the world, and AI […]
Why you need to build a content strategy on rented land. In fact, you have no choice.
“Never build on rented land” is a cherished content strategy idea. But is it true?
Stop blaming short attention spans!
Attention spans are short. Guess again.
A lesson in the power of artisanal marketing
I learned a powerful lesson in artisanal marketing from a thank you note.
The iceberg chart of content creation
Content creation success requires a long-term mindset.
Four ways to jumpstart your content marketing by creating insights instead of information
There is a big difference between information and insight. Creating insights may win the day for content marketing!
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