Marketing strategy in a world of crappy customer service
Brand reputations are vulnerable in a world where customers are suffering through crappy customer service. The marketing implications are vast.
Is Your Marketing Ready For The Connected Consumer?
With the proliferation of intelligent tools and an “always-on” customer, how is your brand (and marketing) preparing to engage with the connected consumer?
Building a marketing strategy? Start with empathy.
What are businesses today doing to ensure that the people on the front lines have empathy for their customers? There are a few simple solutions.
Customer success: 3 Off-beat tools for small businesses
When you run your own business, customer success can be a daunting task. Here are three surprising tips to help you help your customers succeed.
How a tweet from Shutterstock’s CEO changed the way I think about customer service
A true story about how a twitter exchange with Shutterstock’s CEO changed the way I think about customer service
Communist Customer Service: 3 Lessons I Learned on My Vacation.
By Mars Dorian, {grow} Contributing Columnist I did something crazy. I took my life offline (gasp!) and took a family trip to the East Sea of Germany. In case you don’t remember, more than 20 years ago, the East part of Germany was under Soviet rule, which meant communism infiltrated every level of the local […]
Five marketing and business lessons from Japan
Do you bow deeply to your customers? Here are for inspiring business lessons from the Japanese