What does digital transformation mean to marketing?
[podcast_player] By Mark Schaefer Is your head spinning over the prospect of digital transformation and marketing? Certainly the change ahead might seem dizzying. Social media and social selling, Big Data and analytics, new listening platforms, and artificial intelligence are just a few of the ideas gaining momentum. How does a marketing leader manage through this […]
A business case for diversity in digital transformation
When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.