A world in crisis demands that marketers step up and take charge
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
It was just a normal college class, but 40 years of marketing came rushing to me in one moment.
Marketers pontificate about “being more human.” But brands aren’t acting like human beings. They’re acting like grape lollipops.
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