A solution to the content marketing measurement puzzle
What is the ROI of content marketing and social media? Finally, here is an explanation that can help unravel the mystery of content marketing measurement.
Polish up your best content to drive content marketing value
Help your best blog posts cut through the clutter and deliver new content marketing value through historical optimization
Facebook content strategy is a time bomb for inbound marketing
The direction of inbound leads is turning outward as the Facebook content strategy requires content on their site.
There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
Do People Trump Content in Marketing?
The world is digital. We find, research, and buy online. But when it comes to big decisions, we still lean on real people, even if that leaning is often digital content in marketing
The art and science of developing an enterprise content strategy
Millions of customers. Thousands of partners. How do you develop an enterprise content strategy that satisfies everybody? Kevin Green tells us how.
Why customer personas may be an outdated marketing technique
Most content marketing plans start with developing customer personas. That’s not enough to cut through the clutter of an information dense world.
Social selling and the social enterprise: From fantasy to reality
Many organizations are experiencing frustration with the concept of the “social enterprise.” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been able to make it work. By some measures, Dell stands alone in its pioneering approach to embedding social media into corporate functions beyond sales, marketing, […]
Can the Onion Theory bring social media lurkers into the light?
Social media lurkers may love you and your company but never let you know. Can emotional content lure them in?
Four online marketing metrics to obsess about
Are you obsessed with web traffic? Maybe there are better online marketing metrics for your business!