Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy
The author ignored digital marketing basics for too long and is recommitted to a focus on subscribers as a key business metric.
Marketing best practices for nonprofits
Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
Unlocking the Power of Curated Content for Your Business
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Research Backs Email Marketing as The Biggest, Baddest Medium on the Block
Email marketing is second-to-none when it comes to reaching out to customers and potential prospects for sales and marketing.
How SMBs can get more leads through marketing automation
Marketing automation will save any business owner valuable time. Lilach Bullock shares how you can use marketing automation to gain leads for your business.
3 Ways to know your prospects as well as they know you!
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
3 Lessons Spammers Taught Me About Marketing to Strangers
Mars Dorian shares the technique he discovered while promoting his newest book for marketing to strangers online
My head has been in a social media fog
The social web gives and it takes away. Too much of a good thing can ruin your business.