Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
The “Be-Attitudes:” Creating influence on Facebook
How do you create influence on Facebook? This new eBook shows you how!
A plan to challenge the Facebook monopoly
Facebook is the biggest media entity in the world and seemingly unstoppable. Or … is it?A plan to challenge the Facebook monopoly
The Disruptive Technology that will Replace Facebook
Will Facebook decline in popularity because it doesn’t put users first? What will replace Facebook?
Your brain is wired for Facebook (really)
Think Facebook is addictive? It is, and companies are just starting to figure out the value of that.
The Corporate Battle of the Facebook Likes
One of the best things about my job is that I get to meet executives from many different companies, both big and small.  I was having a discussion the other day with a digital marketing executive from a seriously huge brand (can’t politely name it) and he told me this story, which he said was OK to […]
The business case for Facebook, in one sentence
What is the most-debated question in social media today? One candidate is, “Should my company have a Facebook page?” The tension comes from several angles. It could be due to: The company is not culturally-ready to deal with comments from real people. The company has whacked-out expectations about how sales will increase once they have a Facebook page. Their […]