The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Unraveling the secrets of B2B influencer marketing
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
Marketing’s answer to winning in an ad-free world
We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.
Stop. Look. Listen. It’s time for an influencer marketing campaign
Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.
The slippery slope of influence marketing
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
Influence Marketing is hot and about to get hotter
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
A plan to earn your way into the hearts of Internet influencers
Put yourself in the place of an influencer before starting your outreach campaign
Your checklist for safe Influence Marketing
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?