The key decision in influencer outreach and why everyone is missing it
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Influencer outreach is a mix of art and science, but if you miss out on this one consideration, you may imperil your company and your brand.
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Starting a B2B influencer marketing program takes a new mindset, perhaps even a change in corporate culture. Here are some observations from an expert
We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.
Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.
Easy money from the influence marketing gravy train may jeopardize the core values that earn reader trust.
With traditional media channels getting strangled, more brands are turning toward the power of influencers and advocates. Influence marketing is hot
Put yourself in the place of an influencer before starting your outreach campaign
Influence marketing is growing in importance and stature but are you aware of the legal requirements to do it effectively?
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