innovation Archives - Page 4 of 5 - Schaefer Marketing Solutions: We Help Businesses {grow}

Trash talk: 5 business lessons from a 10-year-old entrepreneur

It’s time for some trash talk. Literally. Here are five big business lessons from a young boy with great business sense.

The best digital business idea that just never worked

Entrepreneurship, innovation and your will.

Entrepreneurship — What is the role of “will” in your business? Is it an untapped resource? A view from Elon Musk.

Lean StartUp Movement turning some heads

Eric Ries, author of The Lean Start-Up hasn’t just written a book, he’s created a movement that is getting attention in high places. I interviewed him at SXSW 2012.

Are you the executive producer of your dream?

Last week I attended a premiere of a wonderful film called That Evening Sun. I live in Knoxville, TN, which is 2,191 miles from Hollywood. We don’t attract too many premiers around here. This […]

This is the future of social media

With the dawn of the social web, I can’t think of a more exciting time to be in the field of marketing. But I don’t think we have really seen […]

The case for social media marketing and "Extreme B2B"

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]

Twitter for business: Four breakthrough insights

I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public […]

The writing's on the wall: An interview with Sharpie's Twitter Queen

When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]