How do you make your content go viral — offline?

You’re probably stressed. It’s likely that you (and your customer contacts) are doing the job that used to be done by three people.  The information density of our world is overwhelming. Budgets and resources have been slashed. It seems that everything is working against our ability to connect with customers and share information that could […]

10 ways to use psychology to lure web customers

I’ve been researching and thinking about the psychology of the social web and our Internet relationships. There are many common psychological techniques you can use in your every day Internet marketing.  Here are a few ideas to “psych” your visitors into spending more time on your website and your blog. 1) Social proof is king In […]

On Twitter, even casual interactions can deliver business benefits

This week, I’m featuring personal case studies to demonstrate how the social web can provide tremendous business benefits … often when you least expect it! Today’s example started when I tweeted “Go Steelers!” … and ended with the video about my business that you can view by clicking the image above. I was watching a Monday night football game […]