Loyalty Programs Might Cost Your Business More Than You Bargained For
Attorney Kerry O’Shea Gorgone raises some legal questions brands should consider before launching loyalty programs.
Posts Tagged ‘kerry gorgone’
STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
How brands can avoid getting dragged down the aisle of internet infamy
Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.
To Prank or Not to Prank: The ROI of a Brand Hoax
An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.
4 Non-Marketing Skills You Need to Become a Better Marketer
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
Trade Libel: If you can’t say something nice, make sure you have proof
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
7 and a Half Quotes That Aren’t Supposed to be About Marketing
These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!
Cutting, pasting, and going to court. Know your copyright rights
Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone
Seven Essential Mobile Apps for Marketers
These seven mobile apps for marketers will help improve your effectiveness, productivity, and even your fun, right away!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
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