To Prank or Not to Prank: The ROI of a Brand Hoax
An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.
4 Non-Marketing Skills You Need to Become a Better Marketer
Kerry Gorgone describes four ways professionals need to work with other departments to achieve company goals and become a better marketer
Trade Libel: If you can’t say something nice, make sure you have proof
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
7 and a Half Quotes That Aren’t Supposed to be About Marketing
These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!
Cutting, pasting, and going to court. Know your copyright rights
Know your copyright rights! A copyright and curation primer for marketers from attorney Kerry O’Shea Gorgone
Seven Essential Mobile Apps for Marketers
These seven mobile apps for marketers will help improve your effectiveness, productivity, and even your fun, right away!
How to Host a Marketing Conference That Doesn’t Tank
It can be a headache planning a marketing conference but the author states that attention to detail makes the difference between a hit or a miss.
5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
Conducting an effective interview is a big part of creating content today. Whether developing a blog post, video or podcast, these tips will help.
Four actual, non-spammy strategies for Pokémon GO and local businesses
How smart local businesses can benefit from the Pokémon GO craze without opening themselves up to liability. Pokemon Go and local businesses success.
Someone’s making money off your copyrighted content (But it isn’t you)
Attorney Kerry O’Shea Gorgone discusses B2C’s questionable practices in content curation and how they are making money off your copyrighted content